The Boxing Day Boom
Believe it or not, year on year we consistently see the highest level of activity from buyers on Boxing Day! As soon as Christmas Day is out the way, buyers refocus and there’s a boom in people searching for properties. With this increase in people searching for their next property, it’s likely the prices will be pushed higher again, and increase the competition from the buyers.
We have seen that historically Boxing Day is the start of a very busy period with both new sellers coming to the market AND already active buyers on the search for properties again. We’ve seen properties that wait until January to come to market miss out on a massive window of valuable time to attract buyers to their property.
We would suggest sellers take full advantage of this window of opportunity and begin the process of getting their home ready for Boxing Day launch, by getting their property valued and speaking to their agent about marketing. Getting ahead of this now will put these sellers at the front of the queue and in a more desirable and powerful position to proceed when looking to secure their next dream home.
Get your house ready to market now - sell when you’re ready
Getting your home ready to sell doesn’t need to mean viewings will start next week. It’s kind of like getting your Christmas shopping done early — a big tick off the list. You can arrange your property valuation, instruct an estate agent and finalise the details of your property listing, so whenever you’re ready, you can ask your agent to put your home on the market.
If you’re worried about having time to tidy up after Christmas, you could put your home on the market on Boxing Day, but arrange for viewings to start sometime in the first few weeks of January. This will also give your agent time to generate interest in your home.
Get your property photographed now - before the festive season begins
You may wish for your property to go live just before Christmas or on Boxing day but as we move into January a Christmas tree can make your listing look dated. Ask your estate agent to take photos of your home before you put your festive decorations up.
Agents are also likely to have much more time to prepare the marketing of your home, now, and over the next few weeks, than during the traditional holiday season between Christmas and the New Year.
Be a ‘Power Buyer’
If you decide to put your home on the market before Christmas and you’re able to secure a buyer early in the New Year, you’ll be putting yourself in a great position when you find your next home. Having already sold your house (subject to contract) you’ll be in the best position to proceed forward on a purchase which is something all sellers will be interested in before accepting any offer!
If you wait too long to market your property you will miss out on potential buyers and you may end up watching the house you want to purchase be sold to someone else who has already sold.